Models for platformbased product family design semantic scholar. A product family, with shared design characteristics, helps reinforce a strong and consistent brand. Product family design and platformbased product development. A product platform is a set of common elements like underlying technical components, parts or technology that are shared across a range of the companys products. It firstly analyses furniture product market positioning, product type and future. Accordingly, the production process has moved toward the mass customiza1tion process. Hence, the determination of the product platform plays an. The products derived from that common platform are called the variants, and the set of variants forms a product family. Citeseerx modular platformbased product family design. Increase variety within a product line, shorten manufacturing lead times, and. Backend issues related to platformbased product family development 303 a roadmap for product architecture costing 305 sebastian k. Product families typically employ modular product platforms to balance the tradeoff between product variety and production cost. So if the existing production operations and supply chains can not quickly and costeffectively build product families, the product families and their. In this article an optimal design problem is formulated to choose product components to be shared without exceeding userspecified bounds on performance.
This paper discusses product family development on a flexible product platform. Support of design a scalable product variants is tied with the system managing of product structure and geometric information. Product platform and product family design methods and. A key strategy is to develop and manufacture a family of product variants or service offerings derived from a common platform andor modular architecture. Many companies are using product families and platformbased product development to provide sufficient variety for the market while maintaining economies of. Methods and applications discusses how product platform and product family design can be used successfully to. Product platform design for a product family based on. Quantitative platform selection in optimal design of. Product family design and platform based product development has received much attention over the last decade. Oh yeah, and did i mention multiple, diversified revenue streams. A short overview of the terms in product variety it is given.
Pdf product family design and platformbased product. Platform selection under performance bounds in optimal. There is a dearth of literature which considers the different aspects of fully integrating platform design, product family formation, assembly line design, delayed product differentiation, and new. Methods and applications discusses how product platform and. Frameworks for product family design and development dois. Reuse of components, processes, and design solutions leads to advantages in learning curves and economies of scale, which have to be carefully balanced against the desire for product. Methods and applications todays highly competitive and volatile marketplace is reshaping the way many companies do business. Many product companies already use product families built off of common product elements as a means of managing technology risk and leveraging brand influencefor. The use of the framework is illustrated through a case study performed at a subsupplier in the aerospace industry focusing on technology development, platformbased. While many companies have been successful with scalable product platforms, few, if any, have instituted a systematic approach to design i the product platform and ii the corresponding. Definition of product architecture product architecture is the scheme by which the functional elements of the product are arranged into physical chunks and by which the chunks interact. In many cases, however, the individual product requirements are conflicting when designing a product family.
Product platform and product family design springerlink. Platformbased product families have been an effective way for. Companies therefore need to use a concurrent engineering process to develop product families and product platforms efficiently. Andersons two books on buildtoorder and my new howto chapter from forthcoming 2014 book, advances in product family and product platform design, which will be published in the fall by springer. Brush your ideas has everything that you would want from an online product. A product line is built on a product platform and all product within the line use the platform as a foundation for development. Variant design based on product platform the design society. An example of why platformfirst companies often succeed where productfirst companies falter is the ereader. Managing product platforms mit sloan executive education. Designing products and product families so they may be customized for the. What is a product platform strategy product development. In this paper we present a method for designing families of products built onto modular platforms.
A core challenge in product family optimization is to jointly determine 1 the optimal selection of components to be shared across product variants and 2 the optimal values for design. Determining product architecture is one of the key activities of any industrial product development activity. Product family strategy and platform design optimzation olivier l. While product platforms address many of these requirem. Request pdf product platform and product family design. To create a product platform strategy that works for your business, you need to start with your market segmentation strategy. Though the amazon kindle was not the first such device, it. The first is a topdown proactive platform approach wherein.
A hybrid of the two business models is valuable in part because during the producttoplatform transition, although customers start to derive benefits from the use of thirdparty products, a. Tim simpson, professor of mechanical and industrial engineering and engineering design at penn state, gives a talk title. Advances in product family and product platform design. Research in this area has matured rapidly over the last decade, and product platform and product family design. Development of sustainable platform for modular product.
An integrated approach to technology platform and product. A decomposed gradientbased approach for generalized. Product family strategy and platform design optimzation. Many studies on product platform design have been performed, and have focused on factors such as product function, performance level, and production cost. Product family development based on a flexible product. Citeseerx document details isaac councill, lee giles, pradeep teregowda. It begins with a general overview of product family design to introduce the general reader to the topic and then progress to more advanced topics and design theory to help. A product line is an integrated set of products with a similar, but. Article information, pdf download for frameworks for product family design and. A product family is a group of related products that are derived from a common set of components, modules, andor subsystems to satisfy a variety of market niches. Tseng and jiao 1998 developed the product family architecture pfa model to handle the tradeoffs between. While the singleplatform strategy has been widely studied, it may lead to the over expansion of the product family.